Well, the past 6 months sure flew by. I’m a bit sheepish writing this newsletter as I definitely neglected my duty to keep you all informed throughout the year. I’m sorry for that and will work next year to develop a regular newsletter routine, probably once a month supplemented by a weekly picture blog that I can update from my camera phone.
I recently finished reading The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to do About Itby Michael Gerber, which I highly recommend to anyone running their own business or thinking about doing so. One of the many insights that has stuck with me is the difference between working in your business versus working on it. The former means to be simply doing the daily work required to run the business – in my case, plowing, seeding, harvesting, etc. Working on your business, on the other hand, is to take a step back and improve upon the business as a whole – Where does it fall short? Does it deliver its promise to the customer on a consistent basis? How well does it communicate expectations and responsibilities to the employees?
My main goal for next year is to find a balance between working in and working on Second Nature Farm. Better organization combined with clear expectations and guidelines for the crew will allow us to deliver a better product to you, and hopefully allow me enough to time to do other important things like maintaining an ongoing relationship between you and the farm though pictures and words. I did have the opportunity to connect with a number of you this year at the farmers’ markets and CSA pick-up, and I’ve really enjoyed our conservations (and food!). Your feedback and support is invaluable, and I’m thinking about you all constantly now as I begin preparations for next year.
A huge thank you goes out to this year’s CSA members. You were crucial to the farm’s success, and I hope the weekly pick-ups provided you with the week’s staples as well as challenged you to try new vegetables. Believe it or not, our Fall CSA is only at the midway point, and our members will continue to enjoy fresh produce until Christmas.
Returning members will receive an email from me the first week of January, detailing the guidelines for our 2013 CSA. The price and number of weeks will stay the same for all the CSAs, with the only difference being additional pick-up locations: Hingham Farmers’ Market for the Spring CSA, and a central location in Braintree (depending on demand) for the Fall CSA.
Come February 1st, I’ll open the CSA to newsletter recipients, and you’ll have the opportunity to fill the remaining spots. If you know of friends or family who might be interested in joining next year’s CSA, I recommend having them sign up for our newsletter (on the secondnaturefarm.com homepage) so that they’re in the loop. I’ll make sure to keep you all updated as that time approaches!
My last thought is a call for feedback. Have a particularly strong feeling about the green-tipped summer squash? Or maybe those purple beans? I welcome all and any feedback from you about what worked and what didn’t. What kept you coming back to our stand? What could we improve upon? Email me your thoughts and I’ll take them seriously!
Thank you so much for reading, happy holidays, and you’ll hear from me soon!
And without further ado, some pictures from this season:
Though it’s a nickel and not a quarter, that’s still some big garlic
Megan chillin’ with the garlic crop
The carrot bed is a great place for a bunny to raise a family
The greenhouse jungle